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INDEPENDENT HEARING CARE PROFESSIONALS

Marketing ReSound ONE to your clients

Our digital marketing tool kit has been created to give you access to tools and materials to feature ReSound ONE on your own online channels.

There are a number of assets available, designed so you can come back time after time and choose the materials that are right for your business and your clients.

Digital marketing materials

Browse our ready-to-use material for your 3 marketing channels: email, web and social media. Choose and customise the materials at your own discretion - for example by editing text to fit your own tone of voice or adding the logo of your clinic.
Email
Email templates are available as ready-to-use HTML files or as raw text and imagery so you can create your own templates in your own email - or CRM - platform.
Web
Browse through video, text and imagery to add to your own website.
Facebook
Reach new and existing clients on facebook with your ReSound ONE offering.
EMAIL

Engaging your clients directly

Sending emails to your existing clients is a long-standing top priority for many marketeers. It's a relatively easy way to communicate with your clients with often high engagement levels.
ReSound ONE introduction
Audience: End users with an existing hearing aid due for a replacement.
Description: This email template is intended for targeting end-users that have an existing hearing aid. The template offers an introduction to ReSound ONE within the context of replacing their existing hearing aid in the foreseeable future.
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ReSound ONE – feature highlight: Ultra Focus
Audience: End users with an existing hearing aid due for a replacement.
Description: This email template is intended for targeting end-users that have an existing hearing aid. The template highlights the benefits of ReSound ONE’s Ultra Focus feature.
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ReSound ONE introduction (version 1)
Audience: End users with a confirmed hearing loss, but no hearing aid.
Description: This email template is intended for targeting end-users that have tried a hearing aid but previously decided not to pursue treatment.
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ReSound ONE introduction (version 2)
Audience: End users with a confirmed hearing loss, but no hearing aid.
Description: This email template is intended for targeting end-users that have tried a hearing aid but previously decided not to pursue treatment.
Download

Tips for creating and customising your emails

Use the text provided and choose between the range of images found in the web section to create your own emails or use the HTML file as a template or as a design reference.
Review and change the text to match your own tone of voice.
Add your own logo and imagery to match the visual identity of your website.
Insert your name and title in the signature.
Important: Remember to add relevant elements to the email footer such as privacy policy, company address, subscription links, social media links, etc.

5 tips for better email communication

Schedule your emails
Send your emails on a specific day to increase opening rates. Generally, the best days to send emails are Tuesday & Thursday before lunch-time.
Compress images
When including images in emails, make sure they are compressed to limit their file-size. You can use free online tools such a https://imagecompressor.com/ to do this. Aim to keep images used in emails under 200kb or lower.
Write catchy subject lines
If possible, include the recipient name in the subject line and consider what would catch the eye and interest of your client. Consider what you would click on yourself.
DO: “[Name], I’ve got an exciting opportunity for you”, “[Name], this could be the best thing for your hearing”.
DON’T: “Introducing ReSound ONE”, “Try the new ReSound ONE hearing aid”.
Write actionable call-to-actions
If you’re adding clickable buttons to your emails, write positive, actionable text to increase click-throughs and don’t hesitate to experiment with slightly longer call-to-actions.
DO: “Try it yourself today”, “Request a FREE trial here”, “Yes, let me book an appointment”.
DON’T: “Read more”, “See more”, “Buy now”, “Sign up”, “Book now”.
Keep it short
People spend 12-13 seconds on average reading emails, so less is more. When writing the text for your emails, read it through and see how much you can read and absorb in that timespan and adjust accordingly.
WEB

Adding ReSound ONE to your website

Your website is your online storefront and an opportunity to make a great first impression when clients meet you online. Help your pages stand out with our selection of available videos, text and images featuring ReSound ONE.

Video material

All ReSound ONE video material is available as iframes to easily add to your website. Simply add the embed code on your web page to add premium video content featuring ReSound ONE and its benefits.

ReSound ONE
Introducing ReSound ONE


Embed code

ReSound ONE
M&RIE


Embed code

ReSound ONE
Ultra Focus


Embed code

ReSound ONE
All Access Directionality


Embed code

ReSound ONE
Design


Embed code

ReSound ONE
Connectivity and Rechargeability


Embed code

Sound Demo:
M&RIE in a windy situation


Embed code

Sound Demo:
Benefits of Ultra Focus


Embed code

Web text

Add captivating descriptions of ReSound ONE and how its new, groundbreaking features can help make a difference in the everday lives of your clients.
Master copy
Text includes a general introduction to ReSound ONE including main benefits as well as descriptions of each distinct feature: M&RIE, All Access Directionality, Ultra Focus, Rechargeability & Connectivity and Comfort & Design.
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Web images

Choose between various categories of images to include on your own website.
Please note - the images below are only licensed for use for the promotion of ReSound ONE.
ReSound ONE: Product images – transparent background
8 product images of ReSound ONE in different colours on transparent background.
Download
ReSound ONE: Product images - coloured background
10 images of ReSound ONE in various colours on different coloured textured background.
Download
ReSound ONE: Product renderings – transparent background
Product renderings of ReSound ONE RIE 61 and 62 (including battery size 13 and 312) with M&RIE receiver on transparent background.
Download
ReSound ONE: Product – lifestyle background
10 ReSound ONE product images with and without associated smartphone in various lifestyle background settings.
Download
ReSound Smart 3D app
3 images of smartphones showing features of the Smart 3D app including Ultra focus.
Download
Charger: Product images
3 product images of the ReSound ONE charger.
Download
FACEBOOK

How you can benefit from advertising on Facebook

Prerequisites for advertising on Facebook

For this guide we will assume that you have already set up a Facebook Page for your business. If you don't have a Facebook page yet and have doubts about why it matters to have one, or you need instructions on how to set it up, please take a look at the following information pages 
from Facebook.
3 reasons your business needs a Facebook Page
Your Facebook Page is designed to help your business. You can use it to develop your digital shopfront, grow your audience and learn more about your clients. Here are some best practices that can help you reach your business goals with a Facebook Page.
Watch video
What to know before you create a Facebook page
Facebook Pages are a free tool for businesses that can help you grow your presence on and off Facebook. Here's what you need to know and do before you create your business Page on Facebook.
Read article
Read about Pages
Your Facebook business Page is a free way to reach your audience on their computers and mobile devices.
Read article
Create and manage a Page
Learn how to create and manage Facebook pages. What you need to get started and how to set it up.
Read article

How to advertise on Facebook

There are many different ways to advertise on Facebook, some more relevant for certain types of businesses - others might not suit your business. Therefore it is important to understand the different types of ads made available by Facebook and how to use them correctly. Two highly recommended types of advertising are ads that generate online traffic to your website, another which encourages clients/patients to visit your physical clinic/store.
How to boost a post
The simplest way to run an ad is to boost a post from your Facebook page.
Read guide
Generate online traffic to your website
Watch this video for a simple explanation on how to generate online traffic to your website.
Watch video
Attract visitors to your physical store/clinic
Behind the word mountains, far from the countries Vokalia and Consonantia.
Read article
A full understanding of Facebook advertising
For a complete understanding of Facebooks Ads Manager, Facebook provides a 15-minute E-learning course.
Take course

Reach your clients on Facebook

Video posts

Take a look at some sample Facebook video posts below. Edit to suit your business and engage your audience.
Video post: Get a free demo
Ad headline: Get a free demo
Ad text: The brand-new ReSound ONE hearing aids intuitively follow your lead for a natural sound experience shaped just for you.
Download
Video post: Get a free trial
Ad headline: Get a free trial
Ad text: Hearing the full sound picture wherever you are is natural and effortless with the new ReSound ONE hearing aids.
Download
Video post: Experience ReSound ONE
Ad headline: Experience ReSound ONE
Ad text: You are one of a kind. Now you can use your unique ears to hear in a natural, individual way with these new hearing aids.
Download
Video post: Experience ReSound ONE – visit us now
Ad headline: Experience ReSound ONE - visit us now
Ad text: A new type of hearing aid uses your unique ears for an individual hearing experience with great natural sound.
Download
Video post: Visit us now
Ad headline: Visit us now
Ad text: Unique new ReSound ONE hearing aids place an extra microphone in your ears for inspirational, natural sound. Ready to try?
Download

Text and image posts

Add text and image posts to Facebook using the samples below which can be edited and personalised to reflect your business and services.
Image post: Get a free demo
Ad headline: Get a free demo
Ad text: The brand-new ReSound ONE hearing aids intuitively follow your lead for a natural sound experience shaped just for you.
Download
Image post: Get a free trial
Ad headline: Get a free trial
Ad text: Hearing the full sound picture wherever you are is natural and effortless with the new ReSound ONE hearing aids.
Download
Image post: Experience ReSound ONE
Ad headline: Experience ReSound ONE
Ad text: You are one of a kind. Now you can use your unique ears to hear in a natural, individual way with these new hearing aids.
Download