Ballerup, Denmark, November 18, 2019 – The ReSound dedication to celebrating the accomplishments of people with hearing loss and helping them achieve more will be taking to the high seas in December, supporting an inspirational all-female rowing team: the Oarsome Foursome. The team will not only take on the “world’s toughest row” over 3,000 miles of open water, they also plan to sail into history, as rower Mo O’Brien aims to be the first deaf person to row in a boat across the Atlantic Ocean.
The Talisker Whisky Atlantic Challenge is a daunting challenge for anyone – and an inconceivable idea for many. More people have climbed Mount Everest than rowed across the Atlantic in a boat.1 It is a unique, serious, stamina-questioning endurance test. Any person who takes on the challenge needs to have their wits about them and their senses working optimally.
The stakes are much higher when attempting this challenge with a profound hearing loss, as is the case with the Oarsome Foursome’s Mo O’Brien. Deafness presents many challenges at sea. A person with profound hearing loss will have extreme difficulties hearing sounds in every direction, especially in wind noise, getting a true sense of space and filtering out distracting background noises to hear speech and instructions clearly.
Why embrace such a challenge? Overcoming many hurdles in life due to profound hearing loss and suddenly being able to hear better by wearing ReSound hearing aids inspired Mo O’Brien to “do something incredible” and let her confidence and character shine. “My hearing loss has affected my personality in a big way, but I am no longer letting it stop me,” said Mo. “Let’s realise that we don’t need to just exist through this life. You need to live it to the full and fulfill your dreams while you can.”
Mo will wear her ReSound high-performance hearing aids during the race to help her achieve her dream. Even in this high-pressure environment, the superlative sound quality will kick into action, enabling Mo to hear 360 degrees of sound even through the wind and rain, crisply, clearly and comfortably as she moves in every direction and talks with her teammates. Mo is free to be fully immersed in the action.
“We are proud to sponsor the Oarsome Foursome as they journey over very deep water to achieve a fantastic accomplishment and raise money for charity,” said Christina Molt-Wengel, Senior Vice President, Global Marketing, GN Hearing. “We’ll be with them, especially Mo, every stroke of the way.”
The Oarsome Foursome team rowers are Mo O’Brien, Claire Allinson, and Bird Watts, who is Mo’s daughter. Recently, teammate Linda Whittaker sadly had to withdraw from the race due to health issues, but she is still very much part of the crew, albeit land-based. ReSound has granted a sponsorship to the team. The Oarsome Foursome’s other main sponsors are Coldplay, MUTU System, and Crown Records Management.
Follow the Oarsome Foursome on Facebook or help them raise funds for charity.
Feel their passion and be inspired with their YouTube video.
Learn more about ReSound.
For further information, please contact:
Press and the media
Marie Schleimann Nordlund
Head of PR, Media and Communication
Tel: +45 31 26 37 34
Lars Otto Andersen-Lange
Head of Media Relations & Corporate Public Affairs
Tel: +45 45 75 02 55
About ReSound
ReSound hearing aids, available from leading hearing care professionals, have set worldwide standards for quality and
intuitive technology. ReSound was the first hearing aid brand to be Made for iPhone and pioneered the development of
2.4 GHz wireless technology. The introduction of the sixth generation of this technology with ReSound LiNX Quattro™,
our latest hearing aid model, demonstrates that ReSound is the absolute leader in the industry.
About GN
The GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever
thought possible. Our ambitious 150-year journey has taken us from telegraph cables to radio waves and intelligent
audio engineering. To celebrate our anniversary, we look to our unique competences within medical, professional and
consumer audio solutions to help us continue to transform lives through the power of sound.
GN was founded with a truly innovative and global mindset. Today, we honour that legacy with world-leading expertise in
the human ear, sound, wireless technology, miniaturization and collaborations with leading technology partners. GN's
solutions are marketed by the brands ReSound, Beltone, Interton, Jabra and BlueParrott in 100 countries. Founded in
1869, the GN Group employs more than 6,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com, get to know our innovation and leadership, and connect with us on LinkedIn, Facebook and Twitter.
© 2019 GN Hearing A/S. All rights reserved. ReSound and Interton are trademarks of GN Hearing A/S. Beltone is a trademark of GN
Hearing Care Corporation.
________________________________
1 Talisker Whisky Atlantic Challenge. 2019. The Challenge. Available at: https://www.taliskerwhiskyatlanticchallenge.com/the-challenge/
(Last accessed: November 2019)