Bloomington, Minn. – Nov. 20, 2020 – ReSound, the global leader in hearing aid innovation, today announced the launch of the ReSound Gives Sound community campaign, a nationwide effort to donate up to $1 million worth of ReSound ONE hearing aids to people living with hearing loss who have been negatively affected by the numerous challenges of 2020.
“In a year full of adversity, health concerns and financial pressures, it’s more important than ever to support those with hearing loss, especially people who have been directly affected by the pandemic,” says Mikkel Knudsen, President, ReSound US Commercial. “Through this effort, we want to recognize the efforts of hearing care professionals and help them give the gift of sound to people living with hearing loss in their community.”
As part of the ReSound Gives Sound campaign, each participating practice can nominate people to receive a set of ReSound ONE hearing aids free of charge. To gain exclusive access to this campaign, interested practices must sign up with their ReSound sales representative between Nov. 23 and Nov. 25, and agree to waive any initial fitting and follow-up fees for recipients.
ReSound will provide practices with a communications kit to promote the effort in their community in order to identify people who could benefit from new hearing technology.
The ReSound Gives Sound community campaign is part of the company’s ongoing efforts to offer innovative solutions to make life sound better in a year where hearing is more important than ever, helping people to navigate the new normal and communicate with colleagues, friends and family.
Director of Public Relations
NOTES TO EDITORS
ReSound hearing aids, available from leading hearing care professionals, continue to set worldwide standards for quality and intuitive technology to help people with hearing loss communicate better than ever before. ReSound was the first hearing aid brand to be Made for iPhone, bringing direct streaming from hearing aids into the iPhone era. It also pioneered the development of 2.4 GHz wireless technology and made it possible to receive advanced at-home hearing care during COVID-19. The introduction of this new class of hearing technology with ReSound ONE demonstrates that ReSound is the undisputed innovation leader putting people with hearing loss at the center. Featuring award winning technology, ReSound has been trusted for decades by people with hearing loss and their caregivers around the world.
About GN Group
The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.
150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).
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