Bloomington, Minn. – Nov. 17 , 2021 – ReSound, the global leader in hearing aid innovation, announced that it will partner with hearing care professionals in the Gift of Hearing campaign. In this nationwide effort, the aim is to donate $1 million worth of ReSound ONE™ hearing aids in 2022 to people with hearing loss who are experiencing financial hardship.
“Through the Gift of Hearing campaign, we recognize the impact that hearing care professionals have for making life sound better for people with hearing loss in their communities,” says Mikkel Knudsen, President, ReSound U.S. Commercial.
Today, 250 million Americans live with hearing loss, yet only one in five people who could benefit from hearing aids do so. The Gift of Hearing campaign seeks to help more people with hearing loss that cannot afford hearing care to get access to the best treatment. Each participating practice will receive a set of ReSound ONE hearing aids with M&RIE to award to a nominated patient determined by the practice.
“We know that hearing is fundamental to life and want to help when someone cannot access quality hearing care and technology,” says Knudsen. “Working together in this effort, we will generate hundreds of heart-warming success stories that demonstrate the power of treating hearing loss.”
ReSound launched the Gift of Hearing campaign last year to assist hearing care professionals help those affected by events of 2020. The response was tremendous, with hundreds of practices fitting nearly 250 patients with ReSound ONE hearing aids.
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NOTES TO EDITORS
ReSound hearing aids, available from leading hearing care professionals, continue to set worldwide standards for quality and intuitive technology to help people with hearing loss communicate better than ever before. ReSound was the first hearing aid brand to be Made for iPhone, bringing direct streaming from hearing aids into the iPhone era. It also pioneered the development of 2.4 GHz wireless technology and made it possible to receive advanced at-home hearing care during COVID-19. The introduction of this new class of hearing technology with ReSound ONE demonstrates that ReSound is the undisputed innovation leader putting people with hearing loss at the center. Featuring award winning technology, ReSound has been trusted for decades by people with hearing loss and their caregivers around the world.
About GN Group
The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.
150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).
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